Tuesday, November 27, 2012

Digital Wallets Come in Handy

Digital Wallets Come in Handy, But Not Where You Think

The beat goes on in the ePayments department.

I continue to be really curious about the research that seems to go into analyzing consumer purchasing habits.  But then I am also curious about folks who spend an hour or two filling up a shopping cart at the store and then abandoning it at the checkout.  Obviously a few of us lose track of whether there's still any credit left on a credit card or cash in the bank for a debit card.

The rest is a mystery, unless there's a huge disconnect between marketing, product hype, and the consumer's awareness of the need to be able to afford them.

All this as the holiday season looms.

Well, there's always returns I guess.
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