Thursday, May 29, 2014

There's Beats Music in Apple's Future

"To say that it is unclear quite how Beats and Apple would fit is be
an understatement. The news that the two were in acquisition talks has
prompted head-scratching around the world. On the face of it, they're
not a good business fit: iTunes Radio directly competes with Beats
Music, the Beats brand status as expensive but average-sounding
headphones does not match up with Apple’s premium-quality experience,
and Apple’s brand in music and mobile technology far exceeds that of
Beats.

If confirmed, Beats would be the largest acquisition Apple
has made to date, and while it will have certainly bought itself a
powerful brand, it is difficult to see what justifies the large $3.2bn
sum."


Beats buyout: nine things we've learned about Apple's future | Technology | theguardian.com




Thanks to Technology theguardian.com
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