Thursday, January 8, 2015

To Make Money with Digital, Be an Innovator – Not a Strategist

Many of us baby boomers can see that "old dogs don't know new tricks" when it comes to understanding and leveraging the power of digital in the twenty first century.  And there are countless examples of failure among those with the means to pull it off, but without substance or any popular adoption of the idea or product.  And monetizing "free" stuff has become a challenge, to say the least.



To Make Money with Digital, Be an Innovator – Not a Strategist - HBR



Thanks to Harvard Business Review
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