We have gotten mesmerized by terminology and words these days. Words like "mobile" and "cloud" and "identity". The Internet - as a communications medium, generally - and social media specifically have accellerated and transformed the meanings of these words tremendously. The following link has a great treatment of the exploding meanings of the word "mobile" for instance. The great difficulty for Internet access is that keywords and indexing algorithms are what guide our ability to get to our browsing or linking targets. The fascinating aspect is that many times WE are inaccurate in our sense of meaning and oftentimes discover nuances that we had not discovered. So much for exact science, huh?
Also see our versions of #identity and #privacy at http://transxfer.com/ or @cmackin1 on Twitter