Its refreshing to have a deliberate and thoughtful suggestion regarding the "Wild West" atmosphere that pervades the search engine advertising industry today. The notion of guidelines continues to seem a better approach than litigation. the only problem is that guidelines have to be known, trusted, and followed. How that works in the fuzzy land of the Internet is a mystery, especially when it is the few not the many who are destroying the Internet landscape.
David Balto: The FTC Should Update Search Engine Transparency Guidelines