Ecosystem - as in a slew of new devices that will all deploy Windows 8 in an effort to pull-off a customer mindshare coup. Yes, it would be great to have the same UI (user interface) among the devices that we carry. But Apple already provides that. Yes it would be great to have a suite of devices available at a reasonable price. Apple doesn't do that and Microsoft has never done that. Yes it would be great to simplify the user experience even more, provide better security, privacy, and identity protection. The problem here is that those issues are not the fault of the devices. The problem is the landscape - the Internet. Oh well. Yawn!
Microsoft clears some fog over its new ecosystem | Windows 8 - CNET Reviews