Back to Big Data this week. Again for the uninitiated, Big Data is all that information generated about you, your interests - according, at least, to your Internet behavior - that is fed back into eCommerce systems and social media networks. It provides a prediction of what you "want" to see or potentially buy. Its "big" because there is so much of it being mined, stored, marketed, and delivered to companies who will pay for it (or use it to improve their sales or performance metrics).
Big Data Tools Could Crash Amazon Pricing: Report