This household is part of the statistic explained in the article. For more than 15 years we were happy cable customers. And then a number of unrelated things happened:
Fox Sports West came into the market and our only neighborhood cable company - Time Warner Cable - refused to sign the contract.
Dish Network offered coverage of the local baseball team - The San Diego Padres - and backed out
Little red refrigerator size boxes "Redbox" sprung up all over town at 7-11 convenience stores.
Netflix offered $8 per month subscriptions for downloading shows and content.
Direct TV - in a stroke of genious - signed the deal with Fox Sports West
Draw your own conclusion, but there's something afoot and it seems to be "Cord Cutting".
» Leichtman: 540,000 Cable Subscribers Left in Q2 – And Only Some of Them Went to TelcoTV »