While the mechanics of data gathering and analysis usually make my eyes glaze over, an understanding predictive analytics also provides important insight into how I am tracked and how my email and Internet behavior work.
Why is this important? Well, it may or may not be. But this tech pro continues to be very interested in how and why I am tracked, what is and isn't recorded or archived in the cloud, and the implications of that data "trail" on my privacy and potential identity compromise.
So here's an interesting and not too complicated explanation.
Mapcite's Location Intelligence Blog : The Problem with Predictive Analytics
(Image Source - Mapcite)
Thanks to Mapcite