Thursday, June 19, 2014
Amazon "Fire" smartphone - The 21st Century Sears Catalog
There are all kinds of analogies here, most of which point to the evolutionary marketing prowess of Amazon. A phone that helps you shop - not in the store - but when you're located at some distance. That was the secret of Sears Roebuck & Company when they introduced the Sears Catalog in 1888.
Chronology of the Sears Catalog
The first entry: "The R.W. Sears Watch Co., the first catalog issued by Richard Sears featured watches and jewelry.
So in 2014 we now have the following Smartphone marketing approaches:
Apple iPhone evolves from a music delivery system that has virtually replaced the record, tape, and even CD
Blackberry Phones that gave us email and messaging but have failed to innovate quickly enough to continue to be a major player
Samsung Android smartphone that has become a global standard for an all purpose handheld device to deliver content of all types to the user, not focusing on any specific market or purpose
Nokia Windows phone that integrates Microsoft's "Office" and "Metro" features into a handheld device, but which a only a minor player in the global market thus far.
Where the Amazon "Fire" will fit into the ecosystem still remains to be seen, but 3D?
Thanks to folks at Transition IT