Watch for increasing sales and marketing hype from Apple and the other major device manufacturers about how their products protect your privacy. But at the same time be more aware about how targeting information that comes to you reflects yours recent online activity and/or your likes and dislikes.
For some this may be welcome. For this blogger, it is not. I want the freedom to choose without being painted into a corner by the marketing analytics provided by big data.
Apple Updates And Expands Privacy Page With iOS 9, OS X Information
Thanks to TC