Monday, May 23, 2016

Apple vs Google with free ad strategy

"Apple's five year effort to radically enhance iOS app advertising with its own ad sales has now been scuttled. That opens the door for an even more radical rethinking of how to monetize apps and Internet services, one that is clearly differentiated from the incessant adware associated with Android, Windows and the open web."

This move is probably one to watch as Apple continues to dominate world markets in profitability from technology sales while all other players have failed miserably, free ads notwithstanding.  

Apple Abandons iAd Strategy

 Thanks to Apple Insider
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