Monday, November 14, 2016

The Internet of Things is changing the marketing profession

Just in case you missed it, The Internet of Things or IoT started a buzz in 2015, has increased in volume during 2016 and will likely revolutionize the ways that we view "connecting" in 2017 and beyond.

The recent Denial of Service (DoS) attacks of Fall 2016 are the latest symptom of the phenomenon thathas taken control of our baby monitors, thermostats, security cameras, and other personal connections to our homes, autos, and other data gathering and reporting gadgets.

Yes, Virginia, you are a data gatherer, collector, and reporter, whether you like it ior not. And that's the rub to be a tad Shakespearian.

The marketing folks love it, but they aren't security conscious, at least right now. But emerging companies like SafeJunction are.  Their technology is designed to keep your identity private from outside intrusion and to keep your private data secure when it needs to traverse the unsecure Internet  pathways from your device (read:  Fitbit for instance) to the provider who interprets it and then sends it back to you.  And you might not want some other person out there to know your weight, exercise regime, or blood pressure for that matter. 

At least I don't.

The Internet of Things is changing the marketing profession. Here’s how. | The Cloud Is Huge 2.0

Thanks to The Cloud is Huge 2.0
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